Purito SEOUL is not just another K-beauty brand. Its name comes from the Korean word "정화" (jeonghwa), meaning "purification," and the Chinese character "To (土)," which symbolizes the Earth. This name choice faithfully reflects the brand's commitment to clean, naturally derived ingredients and the planet.
Why choose Purito SEOUL products?
Every Purito Seoul product is based on the treasures of Korean nature: plants and minerals that have been part of traditional medicine for centuries – now brought to life in modern formulas.
What are the key natural ingredients in Purito SEOUL and how do they affect the skin?
- 🌿 Centella Asiatica: Korean Centella Asiatica (gotu kola) is famous for its anti-inflammatory and wound-healing properties. Purito uses Centella harvested in all four seasons, which is especially rich in active compounds – providing stronger soothing and regenerating effects.
- 🌊 Deep sea water: The seawater from 605 meters deep in Gangwon Province is not only exceptionally pure but also perfectly hydrates and remineralizes the skin with its optimal mineral composition.
- 🌾 Gunsan oats: Korean oats rich in beta-glucan soothe irritated skin while providing long-lasting hydration.
- 🎋 Bamboo extract: Bamboo from the Damyang region is traditionally aged and distilled. The resulting extract is rich in amino acids and minerals, strengthening the skin’s natural protective barrier.
Additional special ingredients from Korean nature:
- 🌱 Minari (water dropwort): Fed by underground water from Hwaak Mountain, Minari is rich in antioxidants and vitamins, helping protect the skin from the harmful effects of UV radiation.
- 🌸 Jeju hydrangea: The unique hydrangea leaves from Jeju Island help maintain skin elasticity and reduce the appearance of wrinkles.
- ✨ Jeju starflower: This plant, with its exceptional water retention ability, provides deep hydration and natural skin radiance all year round.
What are the most popular Purito products?
💚 Purito SEOUL - Wonder Releaf Centella Serum (formerly Centella Unscented Serum)
This lightweight, fragrance-free serum is one of Purito SEOUL’s best-known products. With 49% Centella Asiatica extract, it intensely soothes the skin, reduces redness, and strengthens the skin’s natural protective barrier. It also contains peptides, niacinamide, and madecassoside, making it an excellent choice for caring for damaged, sensitive skin – suitable for daily use.
💚 Purito SEOUL - Mighty Bamboo Panthenol Cream
This rich yet fast-absorbing cream delivers deep hydration and skin protection with the power of bamboo extract and 5% panthenol. Mighty Bamboo Panthenol Cream strengthens the skin barrier, protects against dryness, and soothes irritation. It’s a perfect choice for sensitive skin and those seeking natural, nourishing ingredients.
💚 Purito SEOUL - Oat In Calming Gel Cream
The Oat-In Calming Gel Cream is a lightweight, gel-textured moisturizer ideal for daily care of oily, combination, or sensitive skin. Its main ingredient is oats grown in the Gunsan region, rich in beta-glucan – helping maintain skin hydration while alleviating redness and irritation. Panthenol and squalane further enhance the soothing effect while supporting the skin’s natural defense.
Purito products – with their gentle, skin-protecting ingredients and vegan, cruelty-free philosophy – are an ideal starting point for anyone who wants to consciously begin or continue Korean skincare.
